What does it mean to be a “Mad Scientist”? While the term may conjure images of white lab coats and unkempt hair, James Benham argues a “Mad Scientist” is someone willing to disrupt the status quo and experiment in hopes of breaking down inefficiencies. In this presentation, James challenges the common thinking around where innovation comes from and asks organizations to cultivate Mad Scientists within their teams to lead technology research and development efforts. Learn five steps to create a culture of innovation at your company by discovering the mad scientists that are already there and giving your team the tools and space to creatively solve problems with technology. A more profitable company can be created inside the laboratory of your own organization.